Yorke
Marketing Campaign
Yorke, a specialty commercial printer in Lombard, IL, has been our valued partner for nearly 20 years. To celebrate their 55th anniversary, they asked us to create a promotion highlighting their printing expertise. At the heart of the campaign was a 26-page, sewn-bound book titled “Get Ready to Roll” which also incorporated the owner’s passion for cycling. The concept connected the journey of a bike ride to Yorke’s process of working with clients to produce exceptional results and reach the finish line together.
Promo Book
The book served as both a showcase of Yorke’s capabilities and an inspiration for customers to explore how advanced printing techniques can elevate their projects.
The finished piece featured offset, JPress, and digital printing; coated, uncoated, and vellum papers; and advanced production techniques such as spot fluorescent Pantone colors, soft-touch and gloss UV lamination, and aqueous coating. This showpiece demonstrated Yorke’s craftsmanship and served as a powerful marketing tool to attract new business.
The finished piece featured offset, JPress, and digital printing; coated, uncoated, and vellum papers; and advanced production techniques such as spot fluorescent Pantone colors, soft-touch and gloss UV lamination, and aqueous coating. This showpiece demonstrated Yorke’s craftsmanship and served as a powerful marketing tool to attract new business.
The finished piece featured offset, JPress, and digital printing; coated, uncoated, and vellum papers; and advanced production techniques such as spot fluorescent Pantone colors, soft-touch and gloss UV lamination, and aqueous coating. This showpiece demonstrated Yorke’s craftsmanship and served as a powerful marketing tool to attract new business.
The finished piece featured offset, JPress, and digital printing; coated, uncoated, and vellum papers; and advanced production techniques such as spot fluorescent Pantone colors, soft-touch and gloss UV lamination, and aqueous coating. This showpiece demonstrated Yorke’s craftsmanship and served as a powerful marketing tool to attract new business.
The finished piece featured offset, JPress, and digital printing; coated, uncoated, and vellum papers; and advanced production techniques such as spot fluorescent Pantone colors, soft-touch and gloss UV lamination, and aqueous coating. This showpiece demonstrated Yorke’s craftsmanship and served as a powerful marketing tool to attract new business.
The finished piece featured offset, JPress, and digital printing; coated, uncoated, and vellum papers; and advanced production techniques such as spot fluorescent Pantone colors, soft-touch and gloss UV lamination, and aqueous coating. This showpiece demonstrated Yorke’s craftsmanship and served as a powerful marketing tool to attract new business.
The finished book featured offset, JPress, and digital printing; coated, uncoated, and vellum papers; and advanced production techniques such as spot fluorescent Pantone colors, soft-touch and gloss UV lamination, and aqueous coating. This showpiece demonstrated Yorke’s craftsmanship and served as a powerful marketing tool to attract new business.
Personalized postcards incorporated variable data to feature each recipient’s name on the front and a unique QR code they could scan to request a copy of the book.
Postcards
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Working on our marketing campaign with GD Squared has been a truly fun process. Down to earth, humorous, smart guys that know what they’re doing. They were able to take an idea I had in my head for 5 years and just run with it. So impressed with the design, writing, and roll out strategy of the whole campaign. Feedback from existing clients as well as new targeted customers tell us they “nailed it”.
Brad Scull
President
Yorke Printe
The targeted marketing campaign directed recipients to custom landing pages where they could request a book to be sent to them; capturing contact information from prospective customers.
Landing Page
The e-blasts served as additional reminders for people to request a copy of the book, while the use of customization and tracking software enabled Yorke to monitor engagement and make adjustments to the campaign to increase its effectiveness.
E-blasts
Online Ads
We implemented a Google ad campaign to target specific users based on their engagement with the other elements within the campaign.
To boost annual conference attendance, we implemented e-blast campaigns for members and non-members alike. We kept all attendees updated on event details leading up to the conference. During the conference, daily e-blasts were sent to both in-person and virtual participants, ensuring everyone stayed informed about daily events and activities.
E-blasts
