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STRATEGY

IDENTITY

MESSAGING

GUIDELINES

ASSETS

CORPORATE BRANDING

Drive business growth through branding

Strategic branding initiatives can differentiate businesses, build emotional connections with customers, and foster brand loyalty, ultimately providing a competitive advantage in the market.

“The core benefit was the quality of output without the cost and timing of a traditional agency.”

STRATEGY

IDENTITY

MESSAGING

GUIDELINES

ASSETS

See what we’ve done for companies like yours

BlueCrest

Their new brand campaign coincided with a strategic push to enter new printing and fulfillment markets.

Intera Oncology

This medical device company told their story as a way to the next step in their growth into new markets.

James Hardie

We pushed their brand to meet each of their target markets, from customers to dealers.

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Align branding with your business goals

Stand out from your competition

Communicate what drives your company

Interested in building market share by strengthening your brand?

Developing your corporate brand can boost market share by improving recognition, perception, and loyalty among target audiences, ultimately strengthening your brand’s position. Investing in brand-building activities that resonate with customers and differentiate your brand from competitors can drive market share growth and establish a stronger foothold within your industry.

We’ve been so delighted with the work from GDSquared, from branding to CMS identification to print execution. They understand the broader purpose of the work and are capable of building the foundational design so it scales easily across marketing channels. They are more than a design firm. So, if you are looking to work with a marketing firm that can help you solve problems, support you in making technology decisions and make an impact on your target audiences then you've found your partner.

Bethany Sanker
Marketing Manager
James Hardie
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Do you want brand to make a real difference in your marketing?

The typical branding firm provides brand guidelines that lack real practical examples, resulting in a somewhat meaningless document when it comes to applying a cohesive look across actual marketing materials. We specialize in bridging this gap as we go beyond the “standard” guidelines document to create actionable designs that step out into tangible marketing materials, ensuring consistency, creativity, and effectiveness across all touchpoints. Isn’t that the whole point?

Brand Strategy
Messaging
Logo and Guidelines
Look and Feel
Website
Digital Ads
Social Graphics
E-blasts
Direct Mail
Print Ads
Brochures
PowerPoint

We help bridge the gap between branding and marketing

BRANDING

MARKETING

David

One of his pet peeves is when branding firms walk in as "consultants" instead of sitting down with you as partners.

Looking for brand designers to translate strategy to tangible marketing?

We specialize in translating strategic brand initiatives into tangible marketing materials. Our team excels at bridging the gap between theory and practice, ensuring your brand’s vision is effectively communicated across all of your marketing channels.

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See what we’ve been working on

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Discover helpful tips for corporate branding

GD SQUARED
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