American Academy of Pediatrics
Anaheim
The AAP meeting held in Anaheim, California, called for a bright and lively theme that captured the essence of the location. To achieve this, we created a series of cut-paper vignettes that depicted underwater ocean scenes, beaches, waterfronts, palm trees, and other features of the surrounding landscape. We chose the cut-paper motifs to reflect the connection between pediatricians and the children under their care.
Our design team created a comprehensive guide with detailed notes on fonts, illustrations, colors, and applications. This guide was a valuable resource for the various advertising and signage companies we worked with, enabling us to coordinate our efforts more efficiently. Additionally, we organized all the necessary files into a shared repository that everyone could access.
Brand Guidelines
To boost annual conference attendance, we implemented e-blast campaigns for members and non-members alike. We kept all attendees updated on event details leading up to the conference. During the conference, daily e-blasts were sent to both in-person and virtual participants, ensuring everyone stayed informed about daily events and activities.
E-blasts
This direct mail piece included conference schedule and pertinent details to drive engagement and encourage attendance among potential attendees.
Brochure
Signage
To ensure continuity of the theme, we designed a comprehensive signage system that covered both outdoor and indoor on-site signage. Each sign was infused with a unique look and vignette, including just about everything under the sun.
Signage
To ensure continuity of the theme, we designed a comprehensive signage system that covered both outdoor and indoor on-site signage. Each sign was infused with a unique look and vignette, including just about everything under the sun.
Signage
To ensure continuity of the theme, we designed a comprehensive signage system that covered both outdoor and indoor on-site signage. Each sign was infused with a unique look and vignette, including just about everything under the sun.
Website
The cut-paper theme was seamlessly integrated throughout all pages of the event website, adding a playful touch.
Social Media Graphics
The campaign’s depth, color, and texture made it stand out on social media, drawing people in and generating buzz.
To promote their opening registration, AAP turned to industry publications, utilizing the eye-catching cut-paper vignette to stand out from the sea of medical advertisements.
Print Ads
