Top of the Table
Quebec Annual Meeting
The Top of the Table annual meeting spotlights its exclusive membership of unparalleled and exceptional producers in the insurance and financial markets. In the historically rich city of Quebec (Canada), they found the perfect location to reflect those same qualities, and the backdrop provided inspiration for the look and feel which was simultaneously modern and classic. The letters within the city name were deconstructed and reassembled in elegantly geometric patterns that ran through all of the materials.
Meeting Identifier
We drew custom letterforms that fit with the circle pattern used throughout all of the event’s materials. The balance of both bright and muted colors created a bold and sophisticated palette.
Program Book
This wire-bound book contains all of the important information about the event. We designed it so that it fit in with the other event materials and communicated the content with clarity.
Mailed to the highest performing members of MDRT, this book introduces the exclusive educational and networking opportunities available at the meeting.
Registration Book
Print Ads
Placed in the membership magazine, Round the Table, this print ad is used to engage and inspire eligible members to attend, while simultaneously inspiring others to work towards attaining eligibility for future Top of the Table meetings.
On-Site Materials
A set of name tags are branded for the meeting and color coded depending on the member's status.
Save the Date Card
This die-cut invitation unfolded to display the event location, as well as an introduction to some common French phrases.
