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BlueCrest

Branding

BlueCrest specializes in providing innovative solutions for mail, postal, and parcel automation, offering comprehensive data-through-delivery technology solutions to businesses. Our collaborative efforts included strategic rebranding, messaging, taglines, and diverse marketing collateral, resulting in a cohesive brand identity that reflects BlueCrest's expertise and commitment to transforming business operations within the industry landscape, ultimately creating a brighter and more productive future for businesses and consumers alike.

Our work included:

Brand Guidelines

Brochure

Product Campaign

Signage

The brand guidelines document we created for BlueCrest outlined a cohesive visual and messaging framework. It detailed brand elements such as colors, fonts, and logo usage, ensuring consistency across all marketing materials. Additionally, it provided guidelines for photography, illustrations, messaging, and tagline usage to maintain brand integrity and clarity in communication.

Brand Guidelines

We designed product and overview brochures for BlueCrest, providing detailed information about their solutions. We set all of this up in Canva for future customization.

Brochure

GD Squared has been an invaluable partner and transforms the look of our AAP National Conference & Exhibition every year - which is no small task! From marketing graphics to websites and custom emails to branded assets, their expertise is truly vast. Along with their out-of-the-box creative thinking, they are also attentive, quick to respond, great to work with, and helpful with anything that may arise. GD Squared is top-notch!

Stephanie Triggiani
Director of Marketing and Communications
BlueCrest

We collaborated with BlueCrest on a product campaign for Evolujet. This involved creating a direct mail component, a series of e-blasts, and corresponding landing pages to effectively promote the product and engage with their target audience, ensuring a cohesive and impactful marketing campaign.

Product Campaign
Signage

For BlueCrest's wall signage, we designed a series of illustrations, including paper airplanes, digital clouds, and people working, all fitting seamlessly within their branded style. These illustrations contributed to creating an engaging and cohesive visual environment within their workspace.

Signage

To ensure continuity of the theme, we designed a comprehensive signage system that covered both outdoor and indoor on-site signage. Each sign was infused with a unique look and vignette, including just about everything under the sun.

Signage

To ensure continuity of the theme, we designed a comprehensive signage system that covered both outdoor and indoor on-site signage. Each sign was infused with a unique look and vignette, including just about everything under the sun.

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