MDRT EDGE
Atlanta Annual Conference
MDRT EDGE is more than a conference—it’s where North American financial professionals connect with each other. Hosted in the heart of Atlanta, this year’s event is reflected in its dynamic branding. A bold geometric triangle pattern and a striking palette add an eye-catching orange to the brand colors, creating a modern look. It’s a design as vibrant and forward-thinking as the attendees it represents.
Meeting Identifier
The word “EDGE” takes center stage, with its letters dynamically angled and connected—creating a striking, modern aesthetic. The location is added beneath the conference name to clearly highlight the host city. The sleek, geometric treatment is dynamic and reflects the energy of the event.
Workbook
Schedules, objectives, and note-taking sections are designed to provide structure and maximize the attendee experience. The workbook embodies the event’s dynamic branding and provides attendees with actionable items to improve their business after the conference has finished.
Direct Mail
This piece invites members to attend through a fun and thoughtful folded card.
Print Ads
The branding’s layered patterns combined with beautiful cityscape photography to ensure each print ad stood out while maintaining a cohesive, polished identity.
Postcard
Members first learned of the Atlanta meeting through a printed card handed out at the previous EDGE meeting.
Social Media Graphics
Graphics were developed at multiple sizes to be used on a variety of social platforms.
