MDRT EDGE is a high-impact event for top financial professionals across North America. With a reputation for exclusive content and meaningful connections, it’s not your average conference—and the invitation to attend couldn’t be average either. MDRT asked us to create a piece that would do more than share the when and where of the event—it needed to make an impression once members held it in their hands.
Building on the event’s visual identity of 45° angles and triangles, we created a custom piece with a unique angled double gate fold. Subtle when closed, striking when opened, the fold perfectly frames the EDGE logo—also bisected on a 45°. As members open each flap, the meeting location is revealed, followed by event highlights that unfold step by step.
Direct Mail
A Fold Above
Designed to mail flat but make an impression, this invitation balanced creative impact with print and postage efficiency. The direct mail piece boost attendance for one of MDRT’s most important member events.
A Fold Above
Designed to mail flat but make an impression, this invitation balanced creative impact with print and postage efficiency. The direct mail piece boost attendance for one of MDRT’s most important member events.
A Fold Above
Designed to mail flat but make an impression, this invitation balanced creative impact with print and postage efficiency. The direct mail piece boost attendance for one of MDRT’s most important member events.