The Edgewater Chamber of Commerce brought us in to develop a comprehensive branding and marketing strategy that would unite the neighborhood’s businesses and boost visibility. We started with audience research and brand positioning, then built a marketing plan that fit their budget and ambitions. From refreshed logos and event branding to website updates, stationery, membership materials, and street banners, every piece worked together to strengthen Edgewater’s identity and help the Chamber stay connected to its members and community.
Logo
A clean, type-driven mark puts the neighborhood’s name front and center. Designed in both vertical and horizontal formats, the logo adapts easily across print, digital, and environmental applications.
Brand Guidelines and Event Logos
Comprehensive standards ensured cohesive application across every platform and partner. Complementary marks were created for community events, expanding the brand while keeping a unified look and feel.
Letterhead & Business Cards
A consistent system of stationery reinforced the new identity across all communications.
Environmental Signage
Simple, bold street pole banners act as visual gateways, letting residents and visitors know exactly when they’ve arrived in Edgewater. The identity extended beyond banners to include neighborhood signage and custom bike racks, further strengthening the brand’s presence throughout the community.
