For more than two decades, Bloom Yoga Studio has been a welcoming space in Chicago’s Lincoln Square neighborhood—a place where people of all backgrounds come to grow, connect, and find balance. When the owners set out to refresh their brand, they wanted an identity that reflected Bloom’s inclusive philosophy and the strong sense of community they’ve cultivated since day one. We helped translate those values into a visual system that feels calm, natural, and uplifting—mirroring the experience of stepping into one of their classes. The new brand honors Bloom’s independent spirit while giving it a cohesive look that carries seamlessly across signage, print materials, and digital platforms.