Addison Group, a professional staffing firm, has been growing incredibly quickly nationwide and were in need of a corporate brand that better represented their stature within the industry. As part of that larger branding project, we designed and developed a new logo and marketing materials to reflect the growing company. Each of these components was designed around the perspective of one of their two main audiences — those looking for work and those hiring.
Logo
Finding the right candidates for the right job is like solving a puzzle. The logo took the shape of a complex puzzle where all of the pieces — no matter their size — come together to form something abstract and beautiful.
Letterhead & Business Cards
The letterhead, business card, and envelope were simple and straightforward, yet thoughtfully designed to fit within the brand.
“With their help, we completely rebranded Addison Group. Garrett and David made beautiful marketing pieces that I know our company will continue to use for a long time to come. They have been such valued partners; always open to discussion, and always wanting to collaborate.”
MARTHA KELLEY SAMS | FORMER MARKETING MANAGER | ADDISON GROUP
Overview Brochure
We both wrote and designed this brochure to provide potential partners with an overview of the company’s services as well as their award-winning culture.
Interior Office Signage
The abstract logo also became a key interior design element, appearing large-scale on office walls like a mural—bringing the brand’s energy and sense of connection directly into their workspace.
