American Academy of Pediatrics
Orlando
Inspired by Orlando’s vibrant energy, we infused the AAP conference branding with a lively watercolor motif, featuring playful symbols like butterflies, balloons, and hearts, set among fluffy clouds. To further elevate the design, we photographed AAP members and wove their images into the campaign, giving it a fresh, personal touch. The result was a fun, youthful vibe that extended cohesively across all marketing elements.
We put together a comprehensive style guide that outlined everything from fonts to color palettes and illustrations, ensuring a unified look. This guide became a crucial resource for our partners, helping them maintain brand consistency across advertising and signage. To streamline collaboration, we also created a shared digital library for easy access to all assets.
Brand Guidelines
We rolled out targeted e-blasts to both members and non-members, driving registration for the conference. The campaign began with broad awareness messaging and was followed by key updates as the event drew closer. Once the conference was underway, we sent daily updates to attendees—both in-person and virtual—keeping them informed on important sessions and activities.
E-blasts
Our direct mailer highlighted the conference schedule and essential details, aimed at sparking interest and encouraging potential attendees to register for the event.
Brochure
Signage
We developed a cohesive signage system that unified outdoor and indoor elements, ensuring the event’s visual theme was reflected throughout. Each sign was uniquely designed, from directional signs to event banners, contributing to an immersive attendee experience.
Signage
The signage system seamlessly integrated outdoor and indoor spaces, ensuring the visual theme carried through every aspect. Each piece, from directional signs to event banners, was custom-designed to contribute to an immersive experience for attendees.
Signage
To ensure continuity of the theme, we designed a comprehensive signage system that covered both outdoor and indoor on-site signage. Each sign was infused with a unique look and vignette, including just about everything under the sun.
Website
The event website followed the watercolor theme, tying the design elements into every page. This playful style ensured visual consistency and aligned with the overall theme of the event.
Social Media Graphics
The bold colors and textured layers translated into eye-catching social media posts, generating engagement and driving conversations about the event.
