BlueCrest
Branding
BlueCrest helps businesses rethink how mail, postal, and parcel operations perform. Our work focused on bringing that story into focus through a full rebrand, messaging framework, and campaign development that reflects both their technical expertise and forward-looking approach. We created comprehensive brand guidelines covering visual identity and voice, then extended that system across product brochures, sales materials, and multi-channel campaigns. Custom illustrations built from an interconnected network of lines, paired with a distinctive photo filtering style, gave the brand a unique and cohesive visual language. All final materials were delivered in Canva, giving their team the flexibility to scale while staying consistent.
“GD Squared's personal touch and hands-on approach made every back-and-forth not-only enjoyable but a breeze. Their creativity and keen eye for design coupled with a deep understanding of our brand essence resulted in a refresh that truly reflects our professionalism, friendly environment and heritage. Their expertise in crafting our corporate capabilities deck has elevated our presentation to new heights, showcasing our strengths and offerings with clarity and sophistication.”
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Corporate Branding
We partnered with Northfield Township to create a brand that reflects the role they play in the community. One that feels welcoming, clear, and built for everyone they serve. The logo takes the form of a round seal. Segments come together to create a sense of connection, revealing both a home and a hidden “N” within. A small detail that reinforces a bigger idea. Support starts here. From there, we built the system around it. Brand guidelines that define how it all comes together. Color. Type. Usage. Clear and consistent across every touchpoint. We carried that thinking into the website. Clean. Easy to navigate. Backed by a system that makes updates simple. Everything working together to reflect the mission. Open. Accessible. Community-focused.
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Corporate Branding
Grateful Sun Energy is an innovative startup helping homeowners switch to solar power at a fraction of the typical cost. They needed a brand that stood apart. One that made solar feel simple, approachable, and within reach. We created a flexible identity system built around a bright, refined color palette and playful illustrations that add warmth and personality. The system extended into a storefront experience and a digital campaign, where animated ads invited users to explore just how attainable solar energy can be.
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Corporate Branding
We partnered with Oval Fire Products to create a brochure that highlights how smart design can make safety beautiful. Their innovative, space-saving fire extinguisher goes where traditional designs can’t, giving architects the freedom to create without compromise. Handed out at the AIA Conference, the clean, minimalist brochure invited architects and builders to rethink how fire protection fits into their spaces. A QR code took the idea even further, letting users explore an augmented reality model of the Oval extinguisher in their own environment and see firsthand how form and function come together.
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