MDRT
Annual Meeting
Miami Beach
In 2025, over 10,000 MDRT members gathered from around the world in Miami Beach for four days of ideas, connection, and renewed energy, so the challenge wasn’t just to design something that looked good. It had to feel like Miami: bright, vibrant, and full of life. We developed a flexible visual system inspired by the city’s color and energy that could scale seamlessly across every touchpoint, from social media to on-site signage to direct mail. Because an event like this doesn’t live in one place, the brand needed to show up consistently everywhere. To ensure the look carried through beyond our work, we delivered a comprehensive brand guide so every piece felt cohesive, intentional, and as invigorating as the event itself.
“Their ability to transform our vision into on-target concepts, combined with their patience and reliability, makes GD Squared such a valuable creative partner. Whether we offer direction or a completely blank slate, they can take our thoughts and develop designs that are beyond what we even knew we wanted.”
More Work
Event Marketing
NeoCon offers a rich and multi-dimensional opportunity for the international design community. Nearly 1 million square feet of exhibition space is filled with industry-changing products and services from both leading and new manufacturers. The trade show covers every angle of commercial design. The marketing materials of the event used three-dimensionally rendered letterforms to create a structural image that defined the visual look of the show.
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Event Marketing
The Million Dollar Round Table EDGE Annual Meeting brings together North American members for a more focused, market-specific experience. Smaller by design, it leans into education and connection, giving attendees practical insights they can take back to their day-to-day work. To support that, MDRT provides a custom workbook built around the meeting sessions. Not just a place for notes, but a tool to turn ideas into action. With the event set in Atlanta, we developed a visual approach that brought energy to the materials while staying true to the established EDGE brand. The result struck a balance between structure and vibrancy—something that felt fresh, but still unmistakably MDRT.
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Event Marketing
The AAP meeting held in Anaheim, California, called for a bright and lively theme that captured the essence of the location. To achieve this, we created a series of cut-paper vignettes that depicted underwater ocean scenes, beaches, waterfronts, palm trees, and other features of the surrounding landscape. We chose the cut-paper motifs to reflect the connection between pediatricians and the children under their care.
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