Event Marketing

Connect with your audience through our marketing campaigns for your tradeshows, conferences, conventions, and annual meetings.

Corporate Branding

Build deep, long-lasting relationships with your customers through our authentic branding and marketing campaigns.

Nonprofit Campaigns

Tap into your audience’s softer side by creating nonprofit campaigns that inspire people to volunteer, donate, and take action.

Recent Work

See the results of how our designs connect each client with their audience in an engaging and compelling way.

GD Squared

DePaul University School of Music

Prospective Student Campaign

Nonprofit CampaignsBrochuresDigital AdsMessaging

Our partnership with DePaul University’s School of Music led to a series of campaigns built to elevate the program and connect with prospective students. At the center was a simple idea. “Your Chair is Waiting.” Each opening spread featured students from different disciplines, all seated in the same position, creating a visual throughline that carried from page to page as each program’s story unfolded. The campaign extended into digital, where student quotes and bold visuals brought an authentic voice to the work. Different perspectives. One cohesive message. A system designed to feel personal, expressive, and welcoming to incoming students.

DePaul University School of Music — Prospective Student Campaign
DePaul University School of Music — Prospective Student Campaign
DePaul University School of Music — Prospective Student Campaign
DePaul University School of Music — Prospective Student Campaign
DePaul University School of Music — Prospective Student Campaign
DePaul University School of Music — Prospective Student Campaign
DePaul University School of Music — Prospective Student Campaign
DePaul University School of Music — Prospective Student Campaign
DePaul University School of Music — Prospective Student Campaign
DePaul University School of Music — Prospective Student Campaign
DePaul University School of Music — Prospective Student Campaign

“Our long-term partnership with the team at GDSquared has been incredible. Their exceptional creativity and collaborative spirit consistently exceed our expectations, delivering outstanding results time and time again. ”

— Janice Hay, Director of Marketing & Communications for the School of Music DePaul University
DePaul University School of Music — Prospective Student Campaign
DePaul University School of Music — Prospective Student Campaign
DePaul University School of Music — Prospective Student Campaign

More Work

AAP — Subscription Guide
AAP

Nonprofit Campaigns

As part of a broader initiative to bring AAP’s extensive education portfolio together under one cohesive look, we designed a new 12-page Education Catalog that makes it easier for members to see everything AAP has to offer. It brings together live courses, virtual activities, digital learning, and journals, organized so members can quickly find the right fit for their goals. We kept the content focused and gave the piece a clean, fresh, modern look that feels approachable while reinforcing AAP as a trusted source for pediatric learning.

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MDRT Foundation — Soles for Souls Meeting Campaign
MDRT Foundation

Nonprofit Campaigns

The MDRT Foundation brings members together each year to turn collective giving into global impact, culminating in a featured charity at the MDRT Annual Meeting. For this campaign, they partnered with Soles4Souls to provide shoes to people in need around the world. We developed the idea “Two Shoes. Two Lives.”, centered on a single pair of shoes and the story they carry. First, the life they’ve already lived with the donor. Then, the new purpose they take on with someone in need. The campaign encouraged members to give in two ways: through financial donations and by bringing a pair of shoes to donate at the meeting. From print ads and posters to postcards and event signage, every touchpoint was designed to build momentum, tell the story, and make it easy for members to take part.

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Edgewater Chamber of Commerce — Brand Strategy and Design
Edgewater Chamber of Commerce

Nonprofit Campaigns

The Edgewater Chamber of Commerce partnered with us to unify the neighborhood’s businesses and increase visibility. We developed a brand strategy grounded in audience research, then carried it through a refreshed identity, marketing materials, website updates, and environmental applications. A clean, type-driven logo keeps the focus on Edgewater while remaining flexible across formats. Brand standards ensured consistency, while complementary event marks expanded the system without losing cohesion. The identity comes to life throughout the neighborhood. Street banners, signage, and custom bike racks create a clear, consistent presence that reinforces a sense of community.

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