Illinois Music Education Association
Logo and Branding
The Illinois Music Education Association connects music educators across the state while creating meaningful experiences for students. As the organization grew, they needed an identity that could match that energy and scale with it. We built a mark that’s simple on the surface, but designed to be distinctive and ownable. A clear foundation that could carry across everything they do. From there, the system expands. Conference branding. Elementary Series. Different audiences, same core. Everything feels connected without feeling repetitive. A brand designed to be creative. Just like the people it represents.
“GD Squared brought ILMEA’s branding into the 21st century. They took the mission and vision of our organization and created a logo to reflect exactly who we are in a clear and recognizable way.”
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Corporate Branding
We partnered with Northfield Township to create a brand that reflects the role they play in the community. One that feels welcoming, clear, and built for everyone they serve. The logo takes the form of a round seal. Segments come together to create a sense of connection, revealing both a home and a hidden “N” within. A small detail that reinforces a bigger idea. Support starts here. From there, we built the system around it. Brand guidelines that define how it all comes together. Color. Type. Usage. Clear and consistent across every touchpoint. We carried that thinking into the website. Clean. Easy to navigate. Backed by a system that makes updates simple. Everything working together to reflect the mission. Open. Accessible. Community-focused.
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Corporate Branding
Grateful Sun Energy is an innovative startup helping homeowners switch to solar power at a fraction of the typical cost. They needed a brand that stood apart. One that made solar feel simple, approachable, and within reach. We created a flexible identity system built around a bright, refined color palette and playful illustrations that add warmth and personality. The system extended into a storefront experience and a digital campaign, where animated ads invited users to explore just how attainable solar energy can be.
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Corporate Branding
We partnered with Oval Fire Products to create a brochure that highlights how smart design can make safety beautiful. Their innovative, space-saving fire extinguisher goes where traditional designs can’t, giving architects the freedom to create without compromise. Handed out at the AIA Conference, the clean, minimalist brochure invited architects and builders to rethink how fire protection fits into their spaces. A QR code took the idea even further, letting users explore an augmented reality model of the Oval extinguisher in their own environment and see firsthand how form and function come together.
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