Top of the Table hosted an annual meeting in San Francisco (California) for its exclusive membership of the world’s top financial service professionals. The event’s branding was defined through meticulously-drawn illustrations of the city’s most iconic imagery (Golden Gate Bridge, Painted Ladies, and trolleys) that stepped out beautifully across the whole suite of marketing materials from vintage postcards and posters to the elegant program book.
Placed in the membership magazine, Round the Table, this print ad is used to engage and inspire eligible members to attend, while simultaneously inspiring others to work towards attaining eligibility for future Top of the Table meetings.
This wire-bound book contains all of the important information about the event. We designed it so that it fit in with the other event materials and communicated the content with clarity.
Mailed to the highest performing members of MDRT, this book introduces the exclusive educational and networking opportunities available at the meeting.
We have been working with GD Squared on meeting campaigns for years and they continue to deliver imaginative and original design ideas every time. They also go the extra mile to meet tight deadlines while staying within budget. They have taken the time to understand our organization’s culture and build a long-term relationship – and you can see this reflected in the quality work they do for MDRT.Jennifer Schimka | Strategic Planning Manager | MDRT
The materials at the event were designed to fit within the overall design theme and brand the event inside of the hotel and convention center.