What We Do
- Event
  Marketing
  
  Connect with your audience through our marketing campaigns for your tradeshows, conferences, conventions, and annual meetings.
- Corporate
  Branding
  
  Build deep, long-lasting relationships with your customers through our authentic branding and marketing campaigns.
- Nonprofit
  Campaigns
  
  Tap into your audience's softer side by creating nonprofit campaigns that inspire people to volunteer, donate, and take action.
- Recent
  Work
  
  See how our design solutions connect each client with their audience in an honest and compelling way.
  - Logos
  - Websites
  - Print
About Us
CONTACT

The Lineage Group

Branding

A financial services firm in the Chicago suburbs approached us to help them strategize a new name and brand for their company. With thirty years of experience working with businesses and families in a variety of financial planning situations, the company grew to have four partners and a new outlook on their own future. The branding process revealed a few lingering organizational questions, and we helped everyone get on the same page in defining a clear direction for the business team.

Logo

The logo is deeply symbolic and provides a launching point for their brand’s story. The shield represents security and trust, while the rotating leaves represent the four partners passionately working for their client's financial growth.

Identity System

Identity System The materials were printed on a tactile cream paper, and the business card uses letterpress printing to make a great first impression.

They made it clear that their success was directly tied to the success of our brand redesign. Through a very focused process they help you carve out your company’s message. That had never been easy for me to do even after 16 years in my profession. The end product felt right because it is authentic. The resulting brand suits us perfectly and it is unlike any other in our industry. Joe Donnellon | Partner and Financial Advisor | The Lineage Group

Website

Website Beautiful custom photographs, a refined color palette, and elegant typography differentiated their firm from the competition and illustrated the personality of each advisor.

Promotional Items

From sweaters to mugs to pens, the logo was used on a number of different items and sent to clients as gifts.

Direct Mail Postcard

Direct Mail Postcard During a time of market uncertainty, The Lineage Group wanted to remind their clients that they should stick with their long-term plan.

HTML Emails

From announcing the new brand to inviting clients to special events, custom HTML emails offer an inexpensive way to connect with a lot of people. The design of the emails were tailored to the content but stayed true to the appearance of the new brand.