There are a litany of social media apps that promise users they will be part of a community. Those communities often leave people feeling unfulfilled because they only show a filtered version of someone’s life while a real community is a place where you can share authentic stories from a diverse group of caring, and understanding people. That is why Triggr Health created Una: an app that matches users with an anonymous community of peers where they get to see people's real experiences. Members are encouraged tell their story, offer and receive support, and heal.
We worked with Triggr Health to develop an identity for the Una brand that was simple and inviting. The mark uses a subtle gradient to make a letter “u” appear as though it has been formed by a single flat object being turned over. This symbolically references the transformation Una hopes their members can achieve. The palette uses comforting colors and rounded corners to keep the logo soft and engaging.