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SMS Direct
Logo Haircut

SMS Direct’s expertise and focus on innovation have built their reputation in providing the best pre-owned direct mail equipment for mailing houses and printers. When SMS contacted us to design some marketing pieces, we recommended giving their logo a “haircut” to match their growing brand’s quality.

Working with GD Squared is always a pleasure, quick to react, and amazing ideas when it comes to our branding. GD Squared came up with ideas for our logo that we would have never thought of — top-notch!Rich Smith, President and Owner

The logo adjustment’s primary goal was not to lose the brand equity that the company had built over the years while cleaning up its form to make it appear more professional. With the new logo finished, SMS has a solid foundational mark that adapts well to its many business subdivisions.