Since the MDRT Foundation’s creation, its worldwide membership has participated in countless efforts addressing humanitarian challenges and empowering people around the globe. The increasingly competitive fundraising landscape lead to both the redesign of their logo and their overall brand.
The old logo used a silhouette of a knight and the organization was not looking to reinvent the wheel. Instead, we worked to create a more modern and sophisticated looking knight that better reflected the severity of their mission.
Along with the new logo, we worked with the leadership team to create a brand book that set marketing and communication ground rules to ensure that their mission was displayed accurately and consistently across all materials.
I worked with GD Squared on multiple branding campaigns, including a complete branding redesign, and was consistently impressed with how well they understood the audience and communication objectives.
Fiona Odumosu | Former Marketing Director | MDRT Foundation