Back to Recent Work

MDRT Foundation
Give Kids the World Promise Appeal

The MDRT Annual Meeting is a gathering of some of the most influential financial advisors in the industry. At the meeting, the charitable arm of MDRT selects one charity to highlight and raise money to support.

In 2017, the MDRT Foundation selected Give Kids The World as their charity of choice. GKTW is an organization that provides a once in a lifetime experience for children with life-threatening medical conditions. Through our initial strategic discussions, we discovered that highlighting the individual stories of the children would serve as the ideal way to resonate with attendees and encourage donations.

In the end, the Foundation surpassed their fundraising goal by raising over $350,000 from more than 1,800 donors at the meeting - it was their most successful appeal to date.

Direct Mail and Flyer

A postcard was sent out to MDRT members offering a preview of the year’s Annual Meeting charity and inspiring them to make a donation to change the lives of the children that visit the resort.



Working closely with the marketing team, we designed a booth that encapsulated the charity’s story and allowed staff members to gathered donations from attendees.