With offices in Chicago and South Florida, JW Plastic Surgery has emerged as a leader in cosmetic and reconstructive surgery. We have worked with them from the beginning to help create a brand strategy and logo for their business. The materials needed to be elegant and sophisticated to ensure their affluent clientele has the utmost confidence in their services.
The logo uses the company's initials to create a modern and abstract illustration of a woman's figure. The color palette uses a metallic bronze along with a sophisticated black and white motif to make the brand feel like a high-end luxury fashion company.