Integrated Care Management was a pioneer in the business of helping people make healthy choices. Their mission has always been to assist and empower individuals to change their lifestyle and take control of their health.
Through an extensive design process, we developed a logo system that uses the symbolism of origami to express the idea of transformation.
A series of icons were created in a similar style to continue the origami theme throughout all of the materials.
A basic identity system needed to be adaptable to all of their different office locations and for their growing number of employees. To keep printing costs low, we suggested printing a set of master business card backs. As they hired new employees, the printer could use the pre-printed backs to produce small quantities of new cards.
A special business card was created for the president of the organization that unfolded into a square piece of origami paper. The recipient could then transform the card into their own paper sculpture.