Casual Market is the premier outdoor furniture show in the country. Held at the landmark Merchandise Mart in Chicago, this event brings together buyers and distributors to view the latest and greatest designs from some of the best furniture manufacturers in the industry. We were approached to redesign the logo after the name of the show was simplified from “The International Casual Furnishings and Accessories Market” to simply “Casual Market Chicago”.
The trade show includes all things in the outdoor furnishing space including umbrellas, furniture, and accessories. With the event centered around displaying everything under the sun, our solution was to create a mosaic of triangles that comes together to form an abstracted sun. These shapes could be further interpreted to the people and companies that visit Chicago for this annual event.
Working with them is simply a no-brainer. Susan McCullough | Senior Vice President | Merchandise Mart Properties