Brand Positioning

The analysis of our brand research leads to the creation of unifying postiioning statement staking a claim in the mindshare of your target audience.

Marketing Plan

High-level, marketing objectives are outlined with specific goals in an actionable document that sets the course for the path ahead.

Touchpoints

Infusing touchpoints (business card, website, etc.) with a distillation of your unique positioning will influence the perception of your brand.

Logo

Today, the role of the logo has grown to become an adaptable, breathable representation of your organizaiton – which may force yours to need an overhaul, or least a haircut.

Tagline

Creating a succinctly-written, market-driving, customer-facing description for your organization sounds easy, right? Don’t worry, we can help you with that.

Usage

Once the foundation of your identity has been finalized, the next crucial step is to formalize usage guidelines for your own staff and outside partners alike.

Brand Guidelines

• Logo & Tagline Usage
• Color Palette
• Typography
• Photography Usage
• Examples

Events

Active donor engagement through galas, walkathons, charity auctions, and other events require branded themes and a carefully timed marketing rollout.

Online

A combination of e-blasts, landing pages, and campaign microsites can substantially boost your donations and provide an incredible amount fo anaylytical data along the way.

Annual Appeals

Creating an effective annual, year-end appeal is easier said than done. It begins with a compelling story and ends up in the hands of your organization’s most important donors.

Websites

Our fully integrated online approach melds design thinking with rock-solid programming that adapts seemlessly to varying devices and provides you the the forward-thinking underpinnings of a content management system.

E-Blasts

From the subject line to responsive design, your eblasts should be developed to tailor specifc content and call to actions to the appropriate target audiences.

Direct Mail

How often do you place direct mail directly into the circular file - through a fusion of thoughtful content and eye-catching design, we create a connection with your audience and boost your engagement rates

And More

• Campaign Microsites
• Overview Brochures
• Folders
• Presentation Materials
• Fundraising Packets