What We Do
- Event
  Marketing
  
  Connect with your audience through our marketing campaigns for your tradeshows, conferences, conventions, and annual meetings.
- Corporate
  Branding
  
  Build deep, long-lasting relationships with your customers through our authentic branding and marketing campaigns.
- Nonprofit
  Campaigns
  
  Tap into your audience's softer side by creating nonprofit campaigns that inspire people to volunteer, donate, and take action.
- Recent
  Work
  
  See how our design solutions connect each client with their audience in an honest and compelling way.
  - Logos
  - Websites
  - Print
About Us
CONTACT

NeoCon

opener Place Matters

Place matters. Especially to the 50,000 architecture and design professionals that attend NeoCon. This conceptual idea was infused into the theme at North America’s largest design exposition and conference for commercial interiors to speak to the importance of how employees interact with their workspace. A series of bold headlines were developed to capture the attention of designers in seven specific vertical markets: workplace, healthcare, hospitality, retail, environmental, government, and education.

Print Advertisements

6 Ad variations directly targeted each vertical market.

Print Advertisements

Print ads were designed and adjusted to fit over 13 different ad dimensions. We also provided each publication with two versions of each ad so the artwork would look great no matter if it was placed on the right page or left page of the magazine.

Website

Website We designed and built the website in NeoCon's existing CMS to allow the marketing team to update content throughout the year.

“GD Squared works with you to take your vision, both conceptually and creatively, and turn it into a beautifully executed, multi-level marketing campaign.”Lindsey Martin, NeoCon Marketing Manager

Direct Mail Brochure

Direct Mail Brochure This brochure mailed to almost 200,000 professionals in the commercial interior design and architecture industries.

Signage

We developed a system of way-finding signage and interactive digital displays that branded theMART for the event.

HTML Emails

Over 20 emails were designed, programmed, tested, and distributed through their email service provider. The emails used a responsive layout so they were easily read on every device.

Online Banner Ads

3X Higher click-thru rate then industry average.

Online Banner Ads

The campaign included online advertisements that were displayed on key industry-specific websites to encourage people to register for the event.