Place matters. Especially to the 50,000 architecture and design professionals that attend NeoCon. This conceptual idea was infused into the theme at North America’s largest design exposition and conference for commercial interiors to speak to the importance of how employees interact with their workspace. A series of bold headlines were developed to capture the attention of designers in seven specific vertical markets: workplace, healthcare, hospitality, retail, environmental, government, and education.
Print ads were designed and adjusted to fit over 13 different ad dimensions. We also provided each publication with two versions of each ad so the artwork would look great no matter if it was placed on the right page or left page of the magazine.
“GD Squared works with you to take your vision, both conceptually and creatively, and turn it into a beautifully executed, multi-level marketing campaign.”Lindsey Martin, NeoCon Marketing Manager
We developed a system of way-finding signage and interactive digital displays that branded theMART for the event.
Over 20 emails were designed, programmed, tested, and distributed through their email service provider. The emails used a responsive layout so they were easily read on every device.
The campaign included online advertisements that were displayed on key industry-specific websites to encourage people to register for the event.