NeoCon

NeoCon is the commercial interiors industry’s most important annual event — bringing together 50,000 architecture and design professionals to see the best products and share innovative ideas. We developed a series of words that, by combining with the name of the show, served as unique headlines to describe the show experience. Conceptual illustrations were drawn to symbolically illustrate the endless networking opportunities with existing colleagues, new collaborators, and legends in the industry.

Direct Mail Brochure

Direct Mail Brochure This brochure mailed to almost 200,000 professionals in the commercial interior design and architecture industries.

Website

Website We designed and built the website in NeoCon's existing CMS to allow the marketing team to update content throughout the year.

Signage

Signage

We developed a system of way-finding signage and interactive digital displays that branded theMART for the event.

HTML Emails

HTML Emails

Over 20 emails were designed, programmed, tested, and distributed through their email service provider. The emails used a responsive layout so they were easily read on every device.

VIP Direct Mail

VIP Direct Mail A personalized letter and access card were sent in tandem with the direct mail brochure and invited select attendees to a VIP event at the show.

Online Ads

28 Different Ad Banner Sizes
Online Ads

The campaign included online advertisements that were displayed on key industry-specific websites to encourage people to register for the event.

Advertorial

Advertorial

A six-page magazine advertisement in Casual Living magazine promoted the show and communicated more details about the event to potential attendees.