NeoCon is the commercial interiors industry’s most important annual event — bringing together 50,000 architecture and design professionals to see the best products and share innovative ideas. We developed a series of words that, by combining with the name of the show, served as unique headlines to describe the show experience. Conceptual illustrations were drawn to symbolically illustrate the endless networking opportunities with existing colleagues, new collaborators, and legends in the industry.
Print ads were designed and adjusted to fit over 13 different ad dimensions. We also provided each publication with two versions of each ad so the artwork would look great no matter if it was placed on the right page or left page of the magazine.
We developed a system of way-finding signage and interactive digital displays that branded theMART for the event.
Over 20 emails were designed, programmed, tested, and distributed through their email service provider. The emails used a responsive layout so they were easily read on every device.
The campaign included online advertisements that were displayed on key industry-specific websites to encourage people to register for the event.
A six-page magazine advertisement in Casual Living magazine promoted the show and communicated more details about the event to potential attendees.