NeoCon

NeoCon is the largest exposition and conference for commercial interiors in North America, and it is the industry event where attendees come to see the latest ideas revealed. Building on a level of excitement around the latest announcements, promotional imagery teased these new products through the use of strategically cropped or silhouetted photography.

Advertorial

Advertorial

A six-page magazine advertisement in Casual Living magazine promoted the show and communicated more details about the event to potential attendees.

Business Cards

Business Cards Double-sided cards were created for the sales and marketing teams to connect with exhibitors at both NeoCon and NeoCon East.

Direct Mail

Direct Mail This brochure mailed to almost 200,000 professionals in the commercial interior design and architecture industries.

Directory Covers

Directory Covers A series of five different covers kept the materials fresh while highlighting different company’s products.

HTML Emails

HTML Emails

Over 20 emails were designed, programmed, tested, and distributed through their email service provider. The emails used a responsive layout so they were easily read on every device.

Online Ads

28 Different Ad Banner Sizes
Online Ads

The campaign included online advertisements that were displayed on key industry-specific websites to encourage people to register for the event.

Exhibitor Prospectus

Exhibitor Prospectus

This brochure was both printed and delivered as a PDF to potential exhibitors explaining the benefits of exhibiting at NeoCon each year.

Signage

Signage

We developed a system of way-finding signage and interactive digital displays that branded theMART for the event.

Website

Website We designed and built the website in NeoCon's existing CMS to allow the marketing team to update content throughout the year.