At the commercial furnishing’s most influential event of the year, over 50,000 annual attendees flock to see manufacturers' latest designs. The event highlighted the phrase “Design that Works” to show how the solutions presented at the show are designed to solve specific problems in office settings. Design can go beyond simply “working” as it can also connect, elevate, inspire, influence, unify, and transform. These meaningful words interchange seamlessly throughout the campaign to make an engaging, consistent, and memorable theme for the event.
A six-page magazine advertisement in Casual Living magazine promoted the show and communicated more details about the event to potential attendees.
Over 20 emails were designed, programmed, tested, and distributed through their email service provider. The emails used a responsive layout so they were easily read on every device.
The campaign included online advertisements that were displayed on key industry-specific websites to encourage people to register for the event.
Print ads were designed and adjusted to fit over 13 different ad dimensions. We also provided each publication with two versions of each ad so the artwork would look great no matter if it was placed on the right page or left page of the magazine.
This brochure was both printed and delivered as a PDF to potential exhibitors explaining the benefits of exhibiting at NeoCon each year.
We developed a system of way-finding signage and interactive digital displays that branded theMART for the event.