NeoCon East

NeoCon East is the leading contract furnishings conference on the east coast with over two hundred leading companies showcasing thousands of products. A hard-hitting, straight-forward marketing message encouraged buyers to simply see the products they want and spec them right at the show. The visuals show a vast range of silohuetted illustrations covering every industry vertical.

Direct Mail

Direct Mail A three-panel brochure was mailed to potential attendees to show them the benefits of attending the event.

HTML Emails

HTML Emails

A series of emails were designed, programmed, tested, and distributed through their email service provider. The emails used a responsive layout so they were easily read on mobile devices.

Online Ads

Online Ads

The campaign included online advertisements that were displayed on key industry-specific websites to encourage people to register for the event.

Exhibitor Prospectus

Exhibitor Prospectus

On-site Signage

On-site Signage

We developed a system of way-finding signage and graphics that branded the convention center for the event.

Website

Website The homepage utilized the iconography to create a scrolling animation that highlighted one icon at a time. The navigation was simplified to get users the information they needed easily.