NeoCon East is the leading contract furnishings conference on the east coast with over two hundred leading companies showcasing thousands of products. A hard-hitting, straight-forward marketing message encouraged buyers to simply see the products they want and spec them right at the show. The visuals show a vast range of silohuetted illustrations covering every industry vertical.
A series of emails were designed, programmed, tested, and distributed through their email service provider. The emails used a responsive layout so they were easily read on mobile devices.
The campaign included online advertisements that were displayed on key industry-specific websites to encourage people to register for the event.
The headline is nestled into a grid of icons that represent the full spectrum of contract furnishing solutions that could be discovered at the show.
We developed a system of way-finding signage and graphics that branded the convention center for the event.