NeoCon East

Located in Baltimore, the contract furniture tradeshow attracted attendees throughout the east coast metropolitan area. Fictitious signs were retouched into the photographic scenes and placed onto the furniture inviting buyers to step away from their computers and come sit on, touch, and feel the actual products at the show.

HTML Email

HTML Email

A series of emails were designed, programmed, tested, and distributed through their email service provider. The emails used a responsive layout so they were easily read on mobile devices.

Direct Mail

Direct Mail A three-panel brochure was mailed to potential attendees to show them the benefits of attending the event.

Online Ads

Online Ads

The campaign included online advertisements that were displayed on key industry-specific websites to encourage people to register for the event.

Website

Website The design of the website brought the same visual system into an interactive online experience.

Exhibitor Prospectus

Exhibitor Prospectus

This brochure was both printed and delivered as a PDF to potential exhibitors explaining the benefits of exhibiting at NeoCon East each year.