Located in Baltimore, the contract furniture tradeshow attracted attendees throughout the east coast metropolitan area. Fictitious signs were retouched into the photographic scenes and placed onto the furniture inviting buyers to step away from their computers and come sit on, touch, and feel the actual products at the show.
A series of three ads were designed to populate the pages the industry’s favorite periodicals. The ads invited potential attendees to see the products up close and personal.
A series of emails were designed, programmed, tested, and distributed through their email service provider. The emails used a responsive layout so they were easily read on mobile devices.
The campaign included online advertisements that were displayed on key industry-specific websites to encourage people to register for the event.
This brochure was both printed and delivered as a PDF to potential exhibitors explaining the benefits of exhibiting at NeoCon East each year.