After having just moved to Philadelphia the previous year, the visuals for NeoCon East were heavily focused on the city itself. The marketing materials for this commercial interiors expo layered a picturesque cityscape with a new typographic lock-up that highlighted the location of the event. A range of furniture and design iconography was brought into the graphic to provide a visual introduction to the experience of attending the show in this great city.
This bold typographic design was the focus of the creative campaign. A series of icons were placed inside one of the Os, and in some cases was animated to reveal a few different icons.
A series of emails were designed, programmed, tested, and distributed through their email service provider. The emails used a responsive layout so they were easily read on mobile devices.
The campaign included online advertisements that were displayed on key industry-specific websites to encourage people to register for the event.
The typographic lock-up was layered on top of a scenic image of Philadelphia to reinforce the location of the event since it had recently re-located.
This brochure was both printed and delivered as a PDF to potential exhibitors explaining the benefits of exhibiting at NeoCon East each year.