NeoCon East
After having just moved to Philadelphia the previous year, the visuals for NeoCon East were heavily focused on the city itself. The marketing materials for this commercial interiors expo layered a picturesque cityscape with a new typographic lock-up that highlighted the location of the event. A range of furniture and design iconography was brought into the graphic to provide a visual introduction to the experience of attending the show in this great city.
Meeting Identifier
This bold typographic design was the focus of the creative campaign. A series of icons were placed inside one of the Os, and in some cases was animated to reveal a few different icons.
Direct Mail
HTML Emails
A series of emails were designed, programmed, tested, and distributed through their email service provider. The emails used a responsive layout so they were easily read on mobile devices.
Online Ads
The campaign included online advertisements that were displayed on key industry-specific websites to encourage people to register for the event.
Print Ads
The typographic lock-up was layered on top of a scenic image of Philadelphia to reinforce the location of the event since it had recently re-located.
Prospectus
This brochure was both printed and delivered as a PDF to potential exhibitors explaining the benefits of exhibiting at NeoCon East each year.
