NeoCon East

The commercial interiors industry is in a perpetual state of innovation with new products, new spaces, and new solutions. NeoCon East has become the premier east coast expo to showcase these industry-leading ideas. The branding paired a bright color palette with bold overlapping letterforms that spelled out the word “NEW”.

Direct Mail

Direct Mail A three-panel brochure was mailed to potential attendees to show them the benefits of attending the event.

HTML Emails

HTML Emails

A series of emails were designed, programmed, tested, and distributed through their email service provider. The emails used a responsive layout so they were easily read on mobile devices.

Online Ads

Online Ads

The campaign included online advertisements that were displayed on key industry-specific websites to encourage people to register for the event.

Exhibitor Propsectus

Exhibitor Propsectus

This brochure was both printed and delivered as a PDF to potential exhibitors explaining the benefits of exhibiting at NeoCon East each year.

Website

Website We leveraged the design framework from the related NeoCon website earlier the same year to create an engaging and responsive user experience.