NeoCon East

NeoCon East found a new home in Philadelphia which attracted more buyers and distributors from the Northeast. With the change in locale, the design and messaging keyed into getting potential attendees excited about the new location and approach to the show.

Direct Mail

Direct Mail A three-panel brochure was mailed to potential attendees to show them the benefits of attending the event.

HTML Emails

HTML Emails

A series of emails were designed, programmed, tested, and distributed through their email service provider. The emails used a responsive layout so they were easily read on mobile devices.

Online Ads

Online Ads

The campaign included online advertisements that were displayed on key industry-specific websites to encourage people to register for the event.

Prospectus

Prospectus

This brochure was both printed and delivered as a PDF to potential exhibitors explaining the benefits of exhibiting at NeoCon East each year.