NeoCon East found a new home in Philadelphia which attracted more buyers and distributors from the Northeast. With the change in locale, the design and messaging keyed into getting potential attendees excited about the new location and approach to the show.
A series of emails were designed, programmed, tested, and distributed through their email service provider. The emails used a responsive layout so they were easily read on mobile devices.
The campaign included online advertisements that were displayed on key industry-specific websites to encourage people to register for the event.
With a new location, the advertisements needed to explain more information than usual about the event. A nice photo of the convention center was paired with a simple typographic layout to explain the reason for the move.
This brochure was both printed and delivered as a PDF to potential exhibitors explaining the benefits of exhibiting at NeoCon East each year.