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MDRT Annual Meeting

opener Vancouver #2

For a second time, Vancouver (Canada) served as the location for MDRT's annual meeting of financial professionals. The scenic views served as inspiration for this year’s event materials as a series of landscape photographs captured the natural beauty of the city. Layered on top of of these vistas were overlapping, translucent geometric triangles that housed the meeting identity and formed a graphic mountain-range element that was constant throughout all of the event's materials.

Program Book

With over 12,000 attendees and four days of events, speakers, and small group sessions, the 100-page program book was well-designed and carefully organized to get everyone to the right place and at the right time.

Print Ads

A series of print ads were designed to show potential attendees that the meeting was not only educational, but fun as well. We created a series of standard ad sizes, as well as, a foldout ad that promoted a special event at the meeting.

Invitation

Invitation This mailing was sent to U.S. members inviting them to hone their bag skills for a backyard BBQ-themed reception.

Online Ad

10K Over 10,000 members broke their attendance record.

Online Ad

The consistent graphic theme worked well in all orientations and applications.

Registration Book

Registration Book As one of the first marketing pieces members received about the meeting was this 16-page brochure is designed to inspire and excite them to attend.