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MDRT Annual Meeting

opener Toronto

Toronto (Canada) became the temporary home to over 12,000 financial professionals when they descended upon the streets for MDRT’s annual meeting. The international membership flew in from around the world and each of these individual paths were abstractly represented through overlapping lines that came together to create a mosaic maple leaf.

Registration Book

As one of the first marketing pieces members received about the meeting was this 16-page brochure is designed to inspire and excite them to attend.

Save the Date

Save the Date This simple postcard was mailed out to members to get them to mark the next meeting on their calendars.

Program Book

With over 12,000 attendees and four days of events, speakers, and small group sessions, the 100-page program book was well-designed and carefully organized to get everyone to the right place and at the right time.

ConneXion Zone Book

An addendum to the program book was needed to inform the attendees about the schedule of events, exhibitors and speakers in a special area called the ConneXion Zone.

On-site Materials

The materials at the event were designed to fit within the overall theme and brand the event inside of the convention center.

First-timer Postcard

First-timer Postcard A special set of postcards was designed and translated into five languages inviting first-time attendees to the meeting.

Exhibitor Prospectus

Exhibitors are presented with many different sponsorship opportunities and ways to exhibit at the annual meeting allowing them to connect with the thousands of members that attend each year.

Print Ads

A series of print ads were designed to show potential attendees that the meeting is a key ingredient for continuing their professional success.

Online Ads

A simple online ad was designed to be placed on industry-specific websites informing potential attendees about the location of the meeting and introducing the brand for the event.