Toronto (Canada) became the temporary home to over 12,000 financial professionals when they descended upon the streets for MDRT’s annual meeting. The international membership flew in from around the world and each of these individual paths were abstractly represented through overlapping lines that came together to create a mosaic maple leaf.
As one of the first marketing pieces members received about the meeting was this 16-page brochure is designed to inspire and excite them to attend.
With over 12,000 attendees and four days of events, speakers, and small group sessions, the 100-page program book was well-designed and carefully organized to get everyone to the right place and at the right time.
An addendum to the program book was needed to inform the attendees about the schedule of events, exhibitors and speakers in a special area called the ConneXion Zone.
The materials at the event were designed to fit within the overall theme and brand the event inside of the convention center.
Exhibitors are presented with many different sponsorship opportunities and ways to exhibit at the annual meeting allowing them to connect with the thousands of members that attend each year.
A series of print ads were designed to show potential attendees that the meeting is a key ingredient for continuing their professional success.
A simple online ad was designed to be placed on industry-specific websites informing potential attendees about the location of the meeting and introducing the brand for the event.