The premier association for financial professionals hosted their 2013 annual meeting in Philadelphia (Pennsylvania). The event marketing balanced industry-related phrases with the history of the city through dynamic word clouds. Large, translucent words fit together upon beautiful city skyline photographs highlighting the ideas and values members will get by attending the meeting.
The materials for the meeting emphasized the historical attractions of the city, while using a sophisticated and patriotic color palette.
With over 10,000 attendees and four days of events, speakers, and small group sessions, the 120-page program book was well-designed and carefully organized to get everyone to the right place and at the right time.
The materials at the event were designed to fit within the overall design theme we developed and brand the event inside of the convention center.
As one of the first marketing pieces members received about the meeting was this 16-page brochure is designed to inspire and excite them to attend.
A series of print ads were designed to show potential attendees that the meeting is a key ingredient for continuing their professional success.
A simple online ad was designed to be placed on industry-specific websites informing potential attendees about the location of the meeting and introducing the brand for the event.