With over 12,000 members descending upon Orlando, Florida, the imagery of flamingos, oranges, and palm trees became part of the location-based theme for the annual meeting. The image of an amusement park ticket dominated the front of the campaign materials as it playfully referenced all of the activities that members could do during their stay.
Aside from the logo for the annual meeting itself, MDRT was interested in creating a graphic element that could be used to brand the event. We took the idea of an old amusement park ticket and adapted it to include the important information about the meeting. The graphic was flexible and changed slightly depending upon each application.
With over 12,000 attendees and four days of events, speakers, and small group sessions, the 100-page program book was well-designed and carefully organized to get everyone to the right place and at the right time.
Their ability to transform our vision into on-target concepts, combined with their patience and reliability, makes GD Squared such a valuable creative partner. Whether we offer direction or a completely blank slate, they can take our thoughts and develop designs that are beyond what we even knew we wanted. Miranda Knight | Marketing Coordinator | MDRT
Exhibitors are presented with many different sponsorship opportunities and ways to exhibit at the annual meeting allowing them to connect with the thousands of members that attend each year.
A series of print ads were designed to show potential attendees that the meeting was not only educational, but fun as well. We created a series of standard ad sizes, as well as, a foldout ad that promoted a special event at the meeting.