Million Dollar Round Table (MDRT) hosts its annual meeting every summer in a different North American city, and it invites its members to come together, celebrate their achievements, and learn new techniques that will grow their business. The 2018 Annual Meeting was located in sunny Los Angeles, California and the organization wanted to highlight the location’s beautiful weather as well as its rich history and numerous attractions. The design of the materials utilized a fun and vibrant color palette, stylized photography, and a flexible graphic element that made the series of touchpoints cohesive and engaging.
Each component of the campaign distinctly displayed an oversized "L" and "A" that were combined in different configurations. The large letters filled the page and held one-color photographs of the location and/or the meeting experience.
The almost 100-page book served as a guide for each attendee as they traveled from event to event. It was designed to clearly present the incredible amount of information while infusing it with the fun-spirited essence of the event theme.
We couldn’t be happier with GD Squared. They continuously deliver on creative designs that embody each location our meeting travels to while pulling in elements of the MDRT brand. Their team goes above and beyond from concept development to the campaign build out, always adding elements we would not think of that surprise and WOW us and our audience. Brittany Lange, MDRT Marketing and Communications Manager
Located in the organization's trade magazine, the ad was designed to communicate the energy and excitement of attending the event.