Anaheim (California) served as the next stop for the MDRT annual meeting. The location offered the group of over 12,000 financial professionals the chance to cut loose and enjoy themselves at many of the local attractions in between networking and industry-related keynotes. As a result, the event marketing captured the essence of California by merging a retro aesthetic with bold, vibrating colors.
With the meeting in sunny California we used a bright color palette to create a fun and inviting look for the meeting.
Exhibitors are presented with many different sponsorship opportunities and ways to exhibit at the annual meeting allowing them to connect with the thousands of members that attend each year.
The materials at the event were designed to fit within the overall design theme we developed and brand the event inside of the convention center.
With over 10,000 attendees and four days of events, speakers, and small group sessions, the 120-page program book was well-designed and carefully organized to get everyone to the right place and at the right time.
A series of print ads were designed to show potential attendees that the meeting is a key ingredient for continuing their professional success.
A simple online ad was designed to be placed on industry-specific websites informing potential attendees about the location of the meeting and introducing the brand for the event.