What We Do
- Event
  Marketing
  
  Connect with your audience through our marketing campaigns for your tradeshows, conferences, conventions, and annual meetings.
- Corporate
  Branding
  
  Build deep, long-lasting relationships with your customers through our authentic branding and marketing campaigns.
- Nonprofit
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  Tap into your audience's softer side by creating nonprofit campaigns that inspire people to volunteer, donate, and take action.
- Recent
  Work
  
  See how our design solutions connect each client with their audience in an honest and compelling way.
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Lincoln Square Ravenswood

Neighborhood Branding

The Lincoln Square-Ravenswood Chamber of Commerce covers a lot of ground and includes four distinct neighborhood pockets. Their new brand included these areas while at the same time allowed each pocket to stand on its own. We positioned the neighborhood as clever, communal, and family-friendly in an appeal to its growing demographic of well-educated young singles and families.Designing with these goals in mind lead to an expansive brand that included everything from playfully witty ‘L’ ads to whimsically illustrative neighborhood signage.

Logo

The neighborhood was using the four 'L' stops along the Brown Line to define its main shopping districts. We created a series of variant logos that marked each area with the stop’s name as well as its own unique color.

Identity System

Identity System The staff’s business cards proudly displayed the logo and their contact information to match the same typographic style of the other materials.

Their creativity, understanding, and desire to truly be a partner in the process make working with GD Squared efficient, productive, and incredibly enjoyable.Melissa Flynn | Former Executive Director | Lincoln Square Chamber of Commerce

Obelisk and Kiosk

Standing 15-feet tall, this three-sided obelisk is one of the key landmarks in the neighborhood. We created a modular system that allows the Chamber to periodically update the signage on the obelisk and nearby kiosk to promote new community events.

'L' Advertisements

We wrote and designed a series of advertisements that highlighted the advantages of hopping off the Brown Line to explore the four unique areas within the neighborhood.

T-Shirt

T-Shirt The design of this shirt highlighted the stretch of four Brown Line stops that make up the Lincoln Square neighborhood.

Event Invitation

Event Invitation A soiree was held at the end of the year to celebrate local businesses, present awards, and raise money for the coming year.