What We Do
- Event
  Marketing
  
  Connect with your audience through our marketing campaigns for your tradeshows, conferences, conventions, and annual meetings.
- Corporate
  Branding
  
  Build deep, long-lasting relationships with your customers through our authentic branding and marketing campaigns.
- Nonprofit
  Campaigns
  
  Tap into your audience's softer side by creating nonprofit campaigns that inspire people to volunteer, donate, and take action.
- Recent
  Work
  
  See how our design solutions connect each client with their audience in an honest and compelling way.
  - Logos
  - Websites
  - Print
About Us
CONTACT

James Hardie

Marketing Materials

Over the past few decades, James Hardie has become the pre-eminent manufacturer of fiber cement products. Their industry-leading cement board siding is custom-made for different regional environments to best protect homes from the weather. As the company has grown over time, a more sophisticated brand took shape to properly represent its leading stature within the industry.

Sales Presentation

This heavily-animated sales presentation boosted conversions during the key decision-making meetings with their customers. While the new presentation was designed in Powerpoint, traditional bullet point slides were replaced with incredible, custom-designed animations that included everything from panoramic zooms to advanced time-based effects.

Brochure

Brochure A series of regional brochures were designed to clearly highlight the advantages of the products through the use of infographics.

Iconography

Custom icons were drawn to serve as identifiable badges for their contractor search. This carefully-constructed visual system allowed customers to quickly identify which services each contractor could perform.

Online Ads

To increase their online presence, a series of banner ad campaigns were designed for each of the company’s business segments. Animations showed the benefits of their products in action to grab the attention of potential customers.

Direct Mail

Direct Mail A series of localized postcards were mailed out to specific consumer markets that communicated why their warranty was better than the competition.

Microsites

Microsites With regionally-specific audiences, a series of microsites leveraged localized ad campaigns, as well as an online portal that communicated with its dealer network.