James Hardie

Over the past few decades, James Hardie has become the pre-eminent manufacturer of fiber cement products. Their industry-leading cement board siding is custom-made for different regional environments to best protect homes from the weather. As the company has grown over time, a more sophisticated brand took shape to properly represent its leading stature within the industry.

Sales Presentation

Sales Presentation

This heavily-animated sales presentation boosted conversions during the key decision-making meetings with their customers. While the new presentation was designed in Powerpoint, traditional bullet point slides were replaced with incredible, custom-designed animations that included everything from panoramic zooms to advanced time-based effects.


Brochure A series of regional brochures were designed to clearly highlight the advantages of the products through the use of infographics.

Online Ads

Online Ads

To increase their online presence, a series of banner ad campaigns were designed for each of the company’s business segments. Animations showed the benefits of their products in action to grab the attention of potential customers.

Direct Mail

Direct Mail A series of localized postcards were mailed out to specific consumer markets that communicated why their warranty was better than the competition.


Microsites With regionally-specific audiences, a series of microsites leveraged localized ad campaigns, as well as an online portal that communicated with its dealer network.