This aluminum die casting company was founded in 1993 and occupied a space no larger than a garage. Since then, Dart Casting has grown to become a multi-million dollar business that now occupies a 30,000 square-foot facility in Alsip, Illinois. The growth of this family business can be attributed to their steadfast philosophy which pairs creating great products with amazing customer service. The company turned to GD Squared to help them take the next step by building a brand that could compete with the larger players in the industry.
We worked to encapsulate the company's full capabilities in a short overview video which highlighted their dedication to high quality aluminum die casting.
The team at Dart Casting expressed that they didn’t want an entirely new logo. They felt a nostalgic connection to the old mark as it had served them well for over 25 years. They did, however, want to clean it up and explore what was possible without losing their brand equity.
The overview video was the highlight of the 10' x 10' booth, while additional posters and banners filled out the space at an industry tradeshow.