Corporate Branding
Branding your organization and leading the resulting marketing campaign can tend to summon some mixture of overwhelming dread and creative jubilation. Thankfully, you don’t have to be alone in the process. We can partner with you at any point along the way — whether we sit down together at the beginning and develop a brand strategy or jump in later and help translate your vision into the marketing materials.
What we can do for you:
STRATEGY
Our work begins in helping you look at your branding problem from an outside perspective.
DESIGN THINKING
Once the problem has been identified, we iterate and refine until the solution is revealed.
RESULTS
Strategy and execution combine to have a transformative effect upon your business.
What We Do
Brand Strategy
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Brand Design
High-level, long-term branding objectives are outlined along with specific goals in an actionable document that sets the course for the years ahead.
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Brand Positioning
The analysis of our brand research leads to the creation of unifying postioning statement staking a claim in the mindshare of your company’s target audience.
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Brand Architecture
Infusing touchpoints (direct mail, e-blast, website, on-site signage, etc.) with a distillation of your unique positioning will engage with your audience.
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5-7
brand impressions before your typical client or customer will remember your brand1.
Corporate Identity
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Logo
Today, the role of the logo has grown to become an adaptable, breathable representation of your company – which may force yours to need an overhaul, or least a haircut.
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Tagline
Creating a succintly-written, market-driving, customer-facing description for your company sounds easy, right? Don’t worry, we can help you with that.
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Usage
Once the foundation of your identity has been finalized, the next crucial step is to formalize usage guidelines for your own staff and outside partners alike.
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Brand Guidelines
- Logo & Tagline Usage
- Color Palette
- Typography
- Photography Usage
- Examples
Print Materials
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Brochures
Giving your clients or customers something real to hold in their hand continues an impression. Add to this something that you can customize - it’s unforgettable.
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Annual Reports
Once mandatory, now annual reports offer you a way to differentiate yourself from others by telling your personal, corporate story.
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Print Ads
Creating an impactful, coordinated ad campaign separates you out from the pack and grabs the attention of your audience.
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And More
- Direct Mail
- Program Books
- Stationery
- Catalogs
- Signage
Digital Materials
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Websites
Our fully integrated online approach melds design thinking with rock-solid programming that adapts seemlessly to varying devices and provides you the the forward-thinking underpinnings of a content management system.
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E-Blasts
From the subject line to responsive design, your eblasts should be developed to tailor specifc content and call to actions to the appropriate target audiences.
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Banner Ads
Online banner ads work hand in hand with your traditional search campaign. They increase brand awareness and drive action to your website. Once there you can use retargeting to stay in the mind of your clients and customers.
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Mobile Apps
Mobile devices present incredible opportunities in B2C or B2B. Whether it’s loyalty programs, scheduling, or customized CRM integration for your sales team, we can help you design and build a branded, user experience.
