The trade show managers decided it was time to officially rename the event. Attendees and manufacturers (as well as the in-house marketing team) all referred to the show as "Casual Market” so it seemed appropriate to officially change the name from the lengthy “The International Casual Furnishings and Accessories Market." With that, we developed a new logo and brand that the largest outdoor furnishings tradeshow deserved.
A series of ads were designed to feature a product from a range of the show’s established exhibitors.
A series of emails were designed, programmed, tested, and distributed through their email service provider. The emails used a responsive layout so they were easily read on mobile devices.
This brochure was both printed and delivered as a PDF to potential exhibitors explaining the benefits of exhibiting at Casual Market each year.
The campaign included online advertisements that were displayed on key industry-specific websites to encourage people to register for the event.