Casual Market

The trade show managers decided it was time to officially rename the event. Attendees and manufacturers (as well as the in-house marketing team) all referred to the show as "Casual Market” so it seemed appropriate to officially change the name from the lengthy “The International Casual Furnishings and Accessories Market." With that, we developed a new logo and brand that the largest outdoor furnishings tradeshow deserved.

Direct Mail

Direct Mail A foldout postcard was mailed to potential attendees to invite them to attend the show at theMART.

Website

Website We designed the overall framework of the site and navigation to be user-friendly while adhering to the theme of the campaign.

Sales Materials

Sales Materials A small flyer and fold-out business card helped the sales team promote the show and encourage manufacturers to exhibit.

HTML Emails

HTML Emails

A series of emails were designed, programmed, tested, and distributed through their email service provider. The emails used a responsive layout so they were easily read on mobile devices.

Prospectus

Prospectus

This brochure was both printed and delivered as a PDF to potential exhibitors explaining the benefits of exhibiting at Casual Market each year.

Online Ads

Online Ads

The campaign included online advertisements that were displayed on key industry-specific websites to encourage people to register for the event.