What We Do
- Event
  Marketing
  
  Connect with your audience through our marketing campaigns for your tradeshows, conferences, conventions, and annual meetings.
- Corporate
  Branding
  
  Build deep, long-lasting relationships with your customers through our authentic branding and marketing campaigns.
- Nonprofit
  Campaigns
  
  Tap into your audience's softer side by creating nonprofit campaigns that inspire people to volunteer, donate, and take action.
- Recent
  Work
  
  See how our design solutions connect each client with their audience in an honest and compelling way.
  - Logos
  - Websites
  - Print
About Us
CONTACT

Casual Market

opener Live Life Outdoors

With a long history as the largest outdoor furnishings trade show, the International Casual Furnishings and Accessories Market had grown to prominence while its brand identity had become stale. Our first step in rebranding the show was to create a new logo that emphasized its nickname, Casual Market. We then developed the headline, Live Life Outdoors, and boldly applied it to images taken during a photoshoot which highlighted specific outdoor products as well as the city of Chicago.

Print Ads

A series of ads were designed to feature a product from a range of the show’s established exhibitors.

Direct Mail

Direct Mail A foldout postcard was mailed to potential attendees to invite them to attend the show at theMART.

Website

Website We designed the overall framework of the site and navigation to be user-friendly while adhering to the theme of the campaign.

Save the Date

Save the Date This postcard was mailed to people that might attend the show so they could pencil it into their calendar.

Signage

Throughout theMART, we designed a signage system that both branded the space and informed attendees about how to navigate the event.

Prospectus

This brochure was both printed and delivered as a PDF to potential exhibitors explaining the benefits of exhibiting at Casual Market each year.

HTML Email

A series of emails were designed, programmed, tested, and distributed through their email service provider. The emails used a responsive layout so they were easily read on mobile devices.