Casual Market

With a long history as the largest outdoor furnishings trade show, the International Casual Furnishings and Accessories Market had grown to prominence while its brand identity had become stale. Our first step in rebranding the show was to create a new logo that emphasized its nickname, Casual Market. We then developed the headline, Live Life Outdoors, and boldly applied it to images taken during a photoshoot which highlighted specific outdoor products as well as the city of Chicago.

Direct Mail

Direct Mail A foldout postcard was mailed to potential attendees to invite them to attend the show at theMART.

Website

Website We designed the overall framework of the site and navigation to be user-friendly while adhering to the theme of the campaign.

Save the Date

Save the Date This postcard was mailed to people that might attend the show so they could pencil it into their calendar.

Signage

Signage

Throughout theMART, we designed a signage system that both branded the space and informed attendees about how to navigate the event.

Prospectus

Prospectus

This brochure was both printed and delivered as a PDF to potential exhibitors explaining the benefits of exhibiting at Casual Market each year.

HTML Email

HTML Email

A series of emails were designed, programmed, tested, and distributed through their email service provider. The emails used a responsive layout so they were easily read on mobile devices.