With a long history as the largest outdoor furnishings trade show, the International Casual Furnishings and Accessories Market had grown to prominence while its brand identity had become stale. Our first step in rebranding the show was to create a new logo that emphasized its nickname, Casual Market. We then developed the headline, Live Life Outdoors, and boldly applied it to images taken during a photoshoot which highlighted specific outdoor products as well as the city of Chicago.
A series of ads were designed to feature a product from a range of the show’s established exhibitors.
Throughout theMART, we designed a signage system that both branded the space and informed attendees about how to navigate the event.
This brochure was both printed and delivered as a PDF to potential exhibitors explaining the benefits of exhibiting at Casual Market each year.
A series of emails were designed, programmed, tested, and distributed through their email service provider. The emails used a responsive layout so they were easily read on mobile devices.