Casual Market

Following the initial rebranding we did the year prior, Casual Market broadened its action-driven messaging to further reflect the categories within the outdoor furnishings industry. To visually separate itself from the previous year, the show’s look and feel evolved slightly while keeping the newly-defined core brand tenets intact. Clever headlines pulled the campaign together and highlighted specific words that are synonymous with outdoor living.

Direct Mail

Direct Mail A foldout postcard was mailed to potential attendees to invite them to attend the show at theMART.

HTML Emails

HTML Emails

A series of emails were designed, programmed, tested, and distributed through their email service provider. The emails used a responsive layout so they were easily read on mobile devices.

Prospectus

Prospectus

This brochure was both printed and delivered as a PDF to potential exhibitors explaining the benefits of exhibiting at Casual Market each year.

Online Ads

Online Ads

The campaign included online advertisements that were displayed on key industry-specific websites to encourage people to register for the event.

Signage

Signage

Throughout theMART, we designed a signage system that both branded the space and informed attendees about how to navigate the event.

Flyer

Flyer A flyer was created to promote the show and encourage the manufacturers of grills and fire pits to exhibit.

Website

Website We designed the overall framework of the site and navigation to be user-friendly while adhering to the theme of the campaign.

Fact Sheet

Fact Sheet To bolster the garden accessories products at the show, we worked with the marketing team to create this card to inspire exhibitors to attend.