Following the initial rebranding we did the year prior, Casual Market broadened its action-driven messaging to further reflect the categories within the outdoor furnishings industry. To visually separate itself from the previous year, the show’s look and feel evolved slightly while keeping the newly-defined core brand tenets intact. Clever headlines pulled the campaign together and highlighted specific words that are synonymous with outdoor living.
A series of ads were designed to feature a product from a range of the show’s established exhibitors.
A series of emails were designed, programmed, tested, and distributed through their email service provider. The emails used a responsive layout so they were easily read on mobile devices.
This brochure was both printed and delivered as a PDF to potential exhibitors explaining the benefits of exhibiting at Casual Market each year.
The campaign included online advertisements that were displayed on key industry-specific websites to encourage people to register for the event.
Throughout theMART, we designed a signage system that both branded the space and informed attendees about how to navigate the event.