What We Do
- Event
  Marketing
  
  Connect with your audience through our marketing campaigns for your tradeshows, conferences, conventions, and annual meetings.
- Corporate
  Branding
  
  Build deep, long-lasting relationships with your customers through our authentic branding and marketing campaigns.
- Nonprofit
  Campaigns
  
  Tap into your audience's softer side by creating nonprofit campaigns that inspire people to volunteer, donate, and take action.
- Recent
  Work
  
  See how our design solutions connect each client with their audience in an honest and compelling way.
  - Logos
  - Websites
  - Print
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Casual Market

opener All Things Outdoor

The annual Casual Market tradeshow showcases all things in the outdoor furnishings category as it draws manufacturers and attendees from around the world. With such a rich range of products to draw from, the visual design sought to reveal the beautiful furniture within a range of gorgeous outdoor photos. Headlines and translucent boxes melded into photo as highlight colors were drawn from the scene itself.

Logo

The trade show includes all things in the outdoor furnishing space including umbrellas, furniture, and accessories. With the event centered around displaying everything under the sun, our solution was to create a mosaic of triangles that comes together to form an abstracted sun. These shapes could be further interpreted to the people and companies that visit Chicago for this annual event.

Print Ads

A series of ads were designed to feature a product from a range of the show’s established exhibitors.

Direct Mail

Direct Mail A foldout postcard was mailed to potential attendees to invite them to attend the show at theMART.

We market a number of events throughout the year that have to be carefully coordinated to manage direct mail, e-blasts, signage, and the website. And, we depend on GD Squared to do it all.Susan McCullough | Senior Vice President | Merchandise Mart Properties

HTML Emails

A series of emails were designed, programmed, tested, and distributed through their email service provider. The emails used a responsive layout so they were easily read on mobile devices.

Prospectus

This brochure was both printed and delivered as a PDF to potential exhibitors explaining the benefits of exhibiting at Casual Market each year.

Signage

Throughout theMART, we designed a signage system that both branded the space and informed attendees about how to navigate the event.

Online Ads

The campaign included online advertisements that were displayed on key industry-specific websites to encourage people to register for the event.

Sales Materials

Sales Materials A small flyer and fold-out business card helped the sales team promote the show and encourage manufacturers to exhibit.