Several stalwart brands have long held a tight grip on the replacement window industry. Beechworth Windows, the relative upstart, featured several technological innovations at a price point that positioned it well within the market. Through a redesign of their core marketing materials, the company was able to differentiate itself and compete against the more established competitors.
As a manufacturer, Beechworth needed a solid network of contractors to push their products. We developed the logo and status badges to be proudly displayed by their contractors.
To further help contractors sell Beechworth Windows to their clients, we developed a mini-site that was embedded into a contractor’s own website. This created a cross-channel structure consistently highlighting the Beechworth product line while utilizing the same data and content management system as the main website.
A PowerPoint presentation was distributed to all contractors providing them with a visual guide to walk through with each of their customers.