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AAP Experience

opener Anaheim

Virtual 2021

The AAP meeting held in Anaheim, California, called for a bright and lively theme that captured the essence of the location. To achieve this, we created a series of cut-paper vignettes that depicted underwater ocean scenes, beaches, waterfronts, palm trees, and other features of the surrounding landscape. The cut-paper aesthetic of the motifs was chosen to reflect the connection between pediatricians and the children they care for.

Brand Guidelines

Our design team created a comprehensive guide with detailed notes on fonts, illustrations, colors, and applications. This guide was a valuable resource for the various advertising and signage companies we worked with, enabling us to coordinate our efforts more efficiently. Additionally, we organized all the necessary files into a shared repository that everyone could access.

E-blasts

To ensure maximum attendance at the annual conference, our e-blast campaigns targeted a wide range of audience segments, including members and non-members. We started the campaign with a general awareness drive to encourage registration, and then kept all attendees informed with event updates in the run-up to the conference. Once the conference began, we sent out daily e-blasts to all attendees, whether they were participating in-person or virtually, to keep them up-to-date with all the daily events and activities.

Direct Mail

Direct Mail This direct mail piece included conference schedule and pertinent details to drive engagement and encourage attendance among potential attendees.

Signage

To ensure continuity of the theme, we designed a comprehensive signage system that covered both outdoor and indoor on-site signage. Each sign was infused with a unique look and vignette, including just about everything under the sun.

Website

Website The cut-paper theme was seamlessly integrated throughout all pages of the event website, adding a playful touch.

GD Squared has been an invaluable partner and transforms the look of our AAP National Conference & Exhibition every year - which is no small task! Nikki Connolly | Manager, National Conference Program | American Academy of Pediatrics

Social Media Graphics

Social Media Graphics The campaign's depth, color, and texture made it stand out on social media, drawing people in and generating buzz.

Print Ads

To promote their opening registration, AAP turned to industry publications, utilizing the eye-catching cut-paper vignette to stand out from the sea of medical advertisements.